LAW FIRM SEO LAS VEGAS
More signed cases.
Your practice-area pages written and shipped, the technical faults closed, ads pruned every week against signed matters, and a dated log of every change I make. From $1,000 a month.
trusted by: UFC, Caesars Entertainment, Churchill Downs, Neighborly, Supercuts, City of Las Vegas, SDMI, Switch, Silverton, Panda Express, TAO, Ellie Mental Health, Dollar Loan Center, Dot Vegas Domains, HFC, Lithion Battery
Trusted by UFC, Caesars Entertainment, City of Las Vegas, Supercuts
“Justin's expertise, responsiveness, and genuine investment in our success have been evident throughout this process. We are truly grateful.”
Why law firm SEO pays.
A single signed matter covers a year of this in most practice areas. That is the economic case for a law firm in one sentence, and it is stronger here than in any industry I sell to.
Legal is the most expensive ground in local search. Google's own top-of-page bid estimate on law firm search terms in this market reaches $142 for a single click, which is multiples of what a click costs almost any other business in the Valley. Badly aimed advertising burns a law firm faster than it burns anyone else, and for the same reason work that only brings you the searches worth having pays back faster.
You can't check your marketing spend.
You are already paying for this. A few thousand a month, maybe a great deal more, and it has been running long enough that stopping feels like admitting something.
Here is the part nobody says out loud. You cannot tell whether it works. An invoice arrives, a report arrives listing back the practice areas your firm handed over in the first place, and no line anywhere connects any of it to a signed matter. When you ask, the answer is about impressions.
That is not a complaint about the money. It is a complaint about not being able to check. It is the thing attorneys say most often about the vendor who came before me, and it is an accounting problem before it is a marketing one.
My answer to that is a record, not a promise. Every report I write is published in full at its own URL, faults included, so you can read one the way you read a brief before you ever speak to me.
See what this would find on your website.
What clients say.
5.0 on Google →After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
The marketing I run for law firms.
A firm usually has one company on the website, another on the ads, somebody's cousin on social, and no one answerable for the number at the bottom. Here all of it is mine, which means one person to ask when the consults slow down and one answer instead of three that point at each other.
None of it is sold as a package you have to take whole. If your site is fine and your ads are the problem, I do the ads.
Search
Your practice-area pages written and shipped, the technical faults closed, your Google Business Profile managed, your citations cleaned up.
Google Ads and Local Services Ads. Written, launched, and pruned every week against the terms that produced a signed matter, not the ones that produced traffic.
Your website
Designed and shipped on hosting in your firm's name, with call and form tracking on it from the first day so every lead has a source attached to it.
Written and sent. The consult who did not book, the client whose matter closed last year, the referral source who has gone quiet.
An AI front desk on the calls that come in after hours. It takes the details and books the consult, because a call at seven at night that nobody answers is a matter you never hear about.
Reporting
What shipped, with the date on it, the page it touched, and the result. Counted in signed matters and booked consults.
What decides law firm rankings.
Four things decide which firm in this town is in front of a person looking for a lawyer. Everything else is a subcategory of one of them, and three of the four are checkable from outside your office today.
My law firm SEO process.
There are five steps, and each ends in a document. A step with no document behind it did not happen.
AI is the engine underneath all of it. It is the reason one person can run the search work, the ads, the site and the email for your firm at the same time and still file every change where you can find it. The judgment is mine. The volume is the machine's.
What I need from you is small and it is not optional. Access to the accounts, an hour a month, and a straight answer about which matters are actually worth having. A firm that wants more of every kind of case is a firm nobody can market for.
Access and baseline
I get into the site, the ad account, the profile and the call log, and I write down where every number stands today so there is something to measure the next twelve months against.
The work on the site. Technical faults closed, practice-area pages written and shipped, the Google Business Profile rebuilt, call and form tracking turned on. You get the list of what changed and the date each item went out.
Ads on
Ad copy written, negative keyword lists built before launch instead of after, Local Services Ads set up where your practice area qualifies. Pruned weekly against signed matters.
Follow-up
Emails written and going out to the consults who did not book and the clients whose matter has closed, because that list is already the least expensive source of work your firm owns.
A one-page record every month covering what shipped, what it produced, what comes next and what I got wrong. It lands on its own.
Every issue I find gets an identity the day I find it. First seen, last seen, and it closes itself when a later run stops finding it. You have the login, so you can read how long anything has been sitting there without asking me.
Your four options for SEO help.
You have four, and you are already doing one.
The default is the first one, not doing nothing. Most firms that decide to leave a vendor are still with that vendor a year later, because switching means admitting the last two years were spent.
How long law firm SEO takes.
There are two clocks and confusing them is how firms end up disappointed. Paid search is the fast one. Ads can be on within a week of getting account access, and the phones usually move the same week they do.
Search is the slow one. On the terms fewer firms are fighting over, movement typically shows inside the first ninety days. On the terms every firm in the Valley wants, plan on six months before you judge it, and longer if the site is new or has been penalized. Those are the numbers I have watched hold.
What I will not do is give you a date by which you will be first. Nobody controls that, and anyone quoting you a position is quoting a number they do not own. What arrives every month regardless is the record of what shipped and what it produced, so you are never guessing whether the clock is still running.
Law firm SEO pricing.
$1,000 a month per service. Search counts as one, Google Ads as one, the website as one, email as one. Two services are $1,799 a month, three are $2,499, and you take the ones your firm needs.
No setup fee and no onboarding fee. Your firm owns the site, the domain, the ad account, the analytics and the data, and you keep all of it if we stop. Ad spend is separate and it goes to Google, not to me.
Three months, because nothing real happens faster. If there is no movement by month three, you leave. Month to month after that.
The guarantee is the work and the record. Every issue gets a date the day I find it, every change is logged, and a one-pager lands every month. That is a promise about what you can see, not about where Google puts your firm.
Nobody in this category posts a price. You should not have to ask twice, so here it is.
Law firm marketing questions.
One promise, and it is the only one on this page. I will tell you what is costing your firm clients, then I will fix it. If the audit says I am not the fix, I will tell you and name who is.
What about the Nevada rules on attorney advertising?
How much does this cost?
Who owns the website, the ad account and the analytics?
Do I get handed to an account coordinator after I sign?
What answers the phone after hours?
Are you working with other Las Vegas law firms?
How will I know it is working?
Every service I run.
Search for law firms is one piece of one of six things I run. If the audit says your problem is somewhere else, I will tell you, and I do the other five.
Who does the work.
I do the work on your account myself, and the same person you talk to is the person who ships it.
I studied design, then spent over a decade in agencies running production, account management, creative direction and finally the sales team, on work for UFC, Caesars Entertainment, the City of Las Vegas and Supercuts. The branding won American Advertising Federation awards, and in 2025 I spoke at the Neighborly national franchise conference on AI adoption.
What you get from that is a straight answer about what is realistic and a dated record of what changed, which is the part most owners cannot get out of what they already pay for.
See the audit before you spend anything.
I crawl your whole site, score it 0 to 100, and send a ranked list of what is costing you customers. About a day. No call needed.
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