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FRACTIONAL LEADERSHIP LAS VEGAS

Somebody senior owns your marketing.

You get a marketing leader in the seat this month, accountable for the whole function, without opening a role you cannot fill. From $1,000 a month.

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01 · FRACTIONAL EXECUTIVE

What fractional leadership is.

A senior operator in a seat you cannot yet justify filling full time. Not an advisor who sends recommendations, and not a vendor running one channel. The seat carries the function.

The problem it solves is specific. The company is past the point where the founder can hold marketing in his head, and nowhere near the point where a senior hire is affordable or findable. That gap is where the wrong hire usually happens: a junior with nobody above them, reproducing the same problem with a different org chart.

A fractional seat covers the gap in both directions. Senior judgment now, and no headcount decision made before you have the evidence to make it well.

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02 · FRACTIONAL CMO SERVICES

The two seats I fill.

Two ways in, and the difference is which function has nobody senior in it.

Both are the same arrangement. One senior person accountable for the outcome, in the room where the decisions get made, with the work actually shipping instead of being handed to someone to figure out.

03 · HOW FRACTIONAL LEADERSHIP WORKS

How a fractional seat runs.

Three steps, and the first one is short on purpose. A leader who spends two months studying your company before deciding anything is a consultant, not an operator.

AI is the engine underneath the work. It carries the volume a marketing department used to staff for, which is the reason one senior person can own the function and still ship the campaign. The judgment and the accountability are mine.

You get a written record. What was decided, on what date, what shipped and what it produced, so the seat is checkable instead of a standing meeting.

  1. 01

    Take the seat

    I get access to everything, read what has been spent and on what, talk to whoever touches marketing today, and come back with the ranked list of what is costing you the most. Days, not months.

  2. 02

    Set the plan and the number

    One page: what we are going after, what it costs, what we stop doing, and the measure that tells us it worked. You approve it before anything moves.

  3. 03

    Run it

    The work ships. I do it or I direct whoever does, I sit in your leadership meeting, and every month you get a one-pager of what changed, what it produced, and what I got wrong.

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04 · LAS VEGAS DIGITAL MARKETING SERVICES

The full list of what I run.

A fractional seat is one of six things I run, and most companies do not need the seat. If one channel is the problem, hire the channel and keep the money.

If the audit says the fix is somewhere I do not work, I will tell you and name who does.

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05 · FRACTIONAL CMO COST

What a fractional seat costs.

$1,000 a month, the same as any other service I run. Two services are $1,799 a month and three are $2,499, so a seat plus the search work plus the website is one number you can read here.

A full operating seat, where I am accountable for the entire marketing function and every channel inside it, I scope with you on a call. That is the one thing on this site with no number on it, because the scope genuinely differs.

No setup fee and no onboarding fee. I do not bill by the hour, and I do not send a discovery invoice before the work starts.

Three months, because nothing real happens faster. If there is no movement by month three, you leave. Month to month after that.

The guarantee is the work and the record. Every decision gets a date, every change is logged, and a one-pager lands every month. That is a promise about what you can see, not about what the market will do.

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06 · COMMON FRACTIONAL LEADERSHIP QUESTIONS

Fractional leadership questions.

What does it mean to be a fractional CMO?
It means holding the marketing leadership seat part time and being accountable for the outcome, not advising from outside it. I decide what gets spent and how you will know it worked, then I make sure the work ships.
How much does a fractional CMO charge per hour?
I do not charge by the hour, because an hourly seat rewards the wrong thing. It is $1,000 a month, $1,799 for two services and $2,499 for three, with a full operating seat scoped on a call.
How is this different from hiring a consultant?
A consultant hands you a recommendation and leaves. I sit in the seat, own the number, and the work goes out whether or not anybody internally has time for it that week.
Do I still need to hire a marketing person?
Eventually, and the seat exists to make that hire correctly instead of early. By the time you post the role you will know what the work actually is, which is the thing most companies guess at.
Who does the actual work?
I do, and that is the difference worth paying for. There is no coordinator between us and no junior inheriting your account after you sign, so the person deciding is the person shipping.
How do I know it is working?
You get the login and a dated record. Every decision and every change is filed with the day it happened, and the monthly one-pager says what it produced, so checking never means asking me for a summary.

GET FREE AUDIT

Run the free audit on your site.

I crawl your whole site, score it 0 to 100, and send a ranked list of what is costing you customers. About a day. No call needed.

Free, in minutes. Same-day reply from Justin, personally.
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