article · CLAUDE CODE AGENCY

A practice where production work runs through Claude Code, Anthropic's command line tool for putting an AI model to work on real files with real permissions, instead of through a floor of coordinators.

The model does not talk to your customers and it does not decide your marketing. It crawls the site, checks every page against every term, writes first versions, catches the regressions a person only finds by accident, and writes down what it did. A senior person decides what should happen and signs the work.

That is the whole trick, and the reason the price is what it is. One marketer plus that engine covers ground an agency staffs with four people, so you pay for one marketer.

Three things, and pretending otherwise is how AI marketing gets a bad name.

It does not decide priority. Knowing which twenty pages out of two hundred are worth the work takes years, and that is what you are hiring. It does not talk to your clients as if it were me, ever. And it does not get the last read on anything public. Everything ships with my name on it, which means I read it.

The failure mode of AI production is sameness. A model asked for a page with no research behind it writes the average of every page it has seen, and the average page ranks like an average page.

The fix is not writing less with it. It is what goes in front of it: the crawl, the live search results, the competitor copy bank, the client's real words. I write to research files rather than to a blank prompt, and the difference is not subtle.

The other half is verification. Every claim on a client page has to be traceable to something on disk. That rule costs speed and it is the reason the work holds up.