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article · HOW TO HIRE FOR AI IN LAS VEGAS

What To Ask BeforeYou Sign.

Most of what goes wrong here is decided in the first call, in what you did not ask. This is the list I would use if I were buying.

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UFC
Caesars Entertainment
Churchill Downs
Neighborly
Supercuts
City of Las Vegas
SDMI
Switch
Silverton
Panda Express
TAO
Ellie Mental Health
Dollar Loan Center
Dot Vegas Domains
HFC
Lithion Battery

Trusted by UFC, Caesars Entertainment, City of Las Vegas, Supercuts

Justin's expertise, responsiveness, and genuine investment in our success have been evident throughout this process. We are truly grateful.
Dr. Linda Silvestri & Dr. Angela Silvestri-Elmore, Co-authors, Saunders Pyramid to Success · 14 years · 300+ Las Vegas businesses · 5-star rated
drop: preparing to interview for ai help in las vegas

01 · who should i hire for ai work

Who to hire for AI work.

One senior marketer who uses AI as the engine. Not an AI specialist with no marketing behind them, and not an agency that added AI to its list last year.

Your problem is almost never the model. It is that inquiries are not answered fast enough, the follow up list is not worked, and the site cannot be found for the terms that matter. That is marketing execution with an engine underneath, a different hire from someone who builds models.

02 · ai hiring options compared

Your four AI hiring options.

Four, and you are already on one of them.

If you can already trace a new client back to something your current vendor did this month, you do not need to change anything.

Your four AI hiring options.
optionWhat it costsWhat goes wrong
Keep what you haveWhat you already pay, indefinitelyNothing changes, including your ability to check. Most owners are still on this a year after deciding to leave
Hire in houseA salary plus tools and the time to manage the roleIt works if you can hire senior. A junior with no oversight reproduces the same problem with a different org chart
A larger agencyMore than you pay nowA process built for a client many times your size, and a junior on your account. The reporting gets better looking, not more checkable
mineOne senior person with an AI engine$1,000 a month per service lineYou are dependent on one person's judgment and calendar. Ask what happens when they are unavailable, and expect a real answer

03 · questions to ask before hiring

Questions to ask before hiring.

Who does the work after I sign, and is it the person in front of me right now?
What will exist thirty days from now that does not exist today?
Where do I read what you did, without asking you for it?
What do I own if I stop, and how do I get it?
What will you not do, and who would you send me to instead?
What are you not going to promise me, and why?

04 · what ai help costs in las vegas

What AI help costs in Las Vegas.

$1,000 a month per service line, three months, then month to month, no setup fee. Two lines are $1,799, three are $2,499. The number is printed because a price that appears only after a call is a price about you, not about the work.

You own the domain, the site, the hosting, the analytics, the ad accounts, the Google Business Profile and every asset made for you, and you leave with a full export on thirty days notice.

No rank guarantee, at any price. Nobody controls where Google puts you, and a promise nobody owns is not worth signing.

05 · signs of a bad fit

When to walk away from a vendor.

A guaranteed position. A term you cannot leave. Deliverables that are all documents. A price that needs a relationship first. No named human accountable for the output.

One more, and owners forgive it too easily. If the first month is a discovery phase with nothing shipped at the end of it, that pattern usually holds for the whole engagement.

06 · hiring questions owners ask

AI hiring questions.

Should I hire someone in house instead?
If you can hire senior and keep them busy, in house is excellent. At the size most practices are, the role is a fraction of a full time job, and a junior hire ends up unsupervised.
How do I compare two providers fairly?
Give both the same free audit of your site and ask each to name the three things they would do first and why. The reasoning is the product.
What should the first month produce?
An audit you can read, a ranked list of what it is costing you, and work started on the top item. If the answer is a workshop, ask what ships.
Is a local provider better?
It matters for local search knowledge and for sitting across a table. It does not matter for whether the work is checkable, which is the thing that actually goes wrong.
What if I have no idea what I need?
Then start with the audit instead of the hire. A ranked list of what is broken is a better brief than any conversation, and it costs nothing.

What the audit turns up.

Get the audit first and use it as the scorecard for everyone you talk to, including me.