SENIOR CARE MARKETING LAS VEGAS
Keep the census full.
The decision pages written and shipped, your profile and photographs current, family follow-up email sent, paid search on the placement terms, and a dated log of it all. From $1,000 a month.
trusted by: UFC, Caesars Entertainment, Churchill Downs, Neighborly, Supercuts, City of Las Vegas, SDMI, Switch, Silverton, Panda Express, TAO, Ellie Mental Health, Dollar Loan Center, Dot Vegas Domains, HFC, Lithion Battery
Trusted by UFC, Caesars Entertainment, City of Las Vegas, Supercuts
“Justin's expertise, responsiveness, and genuine investment in our success have been evident throughout this process. We are truly grateful.”
What I run for a senior care business.
The person searching is almost never the person moving in. It is a daughter in her fifties, often out of state, working at nine at night after a hospital discharge call, and she is comparing four options on her phone with no idea what the license types mean.
So the work is a site that answers her questions before she calls, a profile and reviews that survive her scrutiny, and a follow-up sequence for the tours that did not decide the same week. Referral sources are the fourth channel and they are earned rather than bought.
Pages for the decision she is actually making
Assisted living, memory care, respite, in-home care, cost, and what your license covers. She searches the situation and the price, so a single overview page loses her to whoever wrote the specific one.
The map results and the profile
Local search and your Google Business Profile, kept current with real photographs, hours and services. For families searching a neighborhood or a hospital name, that listing decides who gets the tour.
Reviews and family follow-up
Reviews arriving on a schedule, and email that keeps talking to the families who toured and needed six weeks to decide. Most tours are lost in the gap rather than on the tour.
Paid search while the rest matures
Google, aimed at the discharge-week searches and the placement terms, run by the person spending the budget. It tells you this month which situation your inquiries are actually coming from.
Why senior care marketing pays.
One move-in is months or years of revenue, and one empty room is a fixed cost you pay every night. That arithmetic makes a single position on a local search worth more here than in almost any business I work with.
You are probably already paying somebody, or paying placement services a fee per resident that nobody has ever compared against the cost of owning the search yourself.
The problem is not the amount. It is that no line anywhere connects the spend to a family that toured. A report arrives listing back the services you handed over in the first place, and when you ask, the answer is about impressions.
That is an accounting complaint before it is a marketing one, and my answer to it is a record rather than a promise.
Evidence you can read yourself.
Every audit I write is published in full at its own address, dated, faults included, with no form in front of it. Read one before you ever speak to me.
One of those is written for a client in a regulated health field, which is the closest thing here to what your own report would look like.
See what this would find on your website.
What clients say.
5.0 on Google →After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
How I run senior care marketing.
Three steps, and the third one is the reason to hire me instead of the first two.
AI does the volume underneath all three: checking your position from points across the Valley, watching the profile daily, catching the citation or hours change nobody told you about, and drafting the family follow-up that used to go unwritten. The engine is the machine and every judgment call on your account is mine.
What I need from you is small. Account access, an hour a month, and a straight answer about which residents you are licensed and staffed to take. A community that says yes to everybody is a community nobody can market for.
Diagnose
I crawl the site, pull your local positions from around the Valley, audit the profile and the citations, and compare all of it against the communities holding the positions you want. The result is a ranked list you can check line by line.
Build
The decision pages written and shipped, the profile completed, the review flow turned on, tour requests put where families can reach them, and the technical faults closed. In the order the diagnosis said.
Measure
Every issue gets a date the day I find it and closes itself when a later crawl stops finding it. You get the login, so how long anything has been open is a fact you look up rather than ask me for.
What the calendar looks like.
The audit comes back in about a day. Profile, review and citation work can move a local position inside a few weeks, and paid search can be live within a week of account access.
The competitive terms in this Valley take a few months, and the narrower situation searches usually move inside the first ninety days. What I will not do is give you a date by which you are first, because nobody controls that.
What senior care marketing costs.
$1,000 a month per service. Search counts as one, Google Ads as one, the website as one, email as one. Two services are $1,799 a month, three are $2,499, and you take only the ones the business needs.
There is no setup fee and no onboarding fee, so month one costs what month six costs. Your ad budget goes directly to the platform. It never passes through me.
Three months, because nothing real happens faster. If there is no movement by month three, you leave. Month to month after that.
The guarantee is the work and the record. Every issue gets a date the day I find it, every change is logged, and a one-pager lands every month. That is a promise about what you can see, not about where Google puts your community.
You own the site, the domain, the ad account, the analytics and the profile from the first week, and you keep all of it if we stop.
Senior care marketing questions.
How to get clients for senior care?
What type of marketing is most effective with seniors?
What are the 5 P's of healthcare marketing?
What is the 3-3-3 rule in marketing?
What are the advertising rules for a licensed senior care business in Nevada?
How much does senior care marketing cost?
Who actually does the work on my account?
Who does the work.
You are filling beds or filling shifts, and the marketing spend is the one number nobody can trace back to a move-in.
I do the work on your account myself, and the person you talk to is the person who ships it.
Design school, then more than ten years of agency work: production, account management, creative direction, and in the end the sales team. The clients included UFC, Caesars Entertainment, the City of Las Vegas and Supercuts.
What you get from that is a marketer who writes for the adult child making the decision, not for the resident, and who keeps a dated record of everything that changed.
A free audit is the first step.
I crawl your whole site, score it 0 to 100, and send a ranked list of what is costing you customers. About a day. No call needed.
5-star rated on Google · 300+ businesses served since 2012