article · WEBSITE GETS TRAFFIC BUT NO LEADS
Traffic Is NotThe Problem.
Four causes, in the order to check them. Buying more traffic before you know which one you have is the most expensive mistake in this whole category.
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01 · why is my website not converting
Why a site gets traffic and no leads.
One of four things. The traffic is the wrong traffic, the page does not answer the question the visitor arrived with, getting in touch is harder than it looks to you, or enquiries are arriving and you are not seeing them.
Start with the fourth. It is the least likely and the fastest to rule out, and I have found broken forms on sites where the owner had already spent months on the other three.
02 · website traffic but no enquiries
Four causes of traffic without leads.
The enquiries are not reaching you
Submit your own form from a phone on mobile data. Then check the spam folder, the shared inbox nobody reads, and whether the notification address belongs to a staff member who left. Ten minutes, and it is not rare.
The traffic is the wrong traffic
A page can attract people who were never going to buy. Look at which search terms the traffic arrives on. If they are informational questions with no intent behind them, the page did its job and the job was wrong.
The page does not answer the question they arrived with
A visitor searching for a specific service should land on a page about that service, not the homepage. The common version is one page trying to sell six things, which sells none of them.
Getting in touch is more work than it looks
A form with eleven fields, a phone number that is not tappable, no indication of what happens after you submit. You know your own site too well to see this. Watch somebody else try it.
03 · how do i know if my website is working
How to check for lost enquiries.
04 · what makes a website convert
What makes a website convert.
Very little of this is design. It is mostly whether the page is about the thing the visitor is trying to do.
The measurable pattern is dull: one page per service, the page states what happens next, contact is visible without scrolling on a phone, and something lets a stranger believe you. For a professional practice the last one is the weak link, because credentials get listed and evidence does not.
One page, one job
A page serving six services and three audiences converts none of them. The highest return change on most sites I audit.
The next step is obvious and small
The step you ask for should be smaller than the decision. Nobody books a large engagement from a homepage. They will ask one question, and the page should invite exactly that.
Speed on a phone
Most of your traffic is on a phone on a mobile connection. Slow is not an aesthetic problem, it is people leaving before the page renders.
Something a stranger can verify
A named client, a piece of published work, a review they can click through to. Anything a visitor can check themselves outweighs any claim you make about yourself.
05 · website conversion questions
Website conversion questions.